New style for women and men
A
feature of all modern human societies is the wearing of clothing, a
category encompassing a wide variety of materials that cover the body.
The primary purpose of clothing is functional, as a protection from the
elements. Clothes also enhance safety during hazardous activities such
as hiking and cooking, by providing a barrier between the skin and the
environment. Further, clothes provide a hygienic barrier, keeping toxins
away from the body and limiting the transmission of germs.
Clothing
performs important social and cultural functions. A uniform, for
example, may identify civil authority figures, such as police and army
personnel, or it may identify team, group or political affiliations. In
many societies, norms about clothing reflect standards of modesty,
religion, gender, and social status. Clothing may also function as a
form of adornment and an expression of personal taste or style.
Throughout
history, many materials have been used for clothes. Materials have
ranged from leather and furs, to weaved and woven materials, to
elaborate and exotic natural and synthetic fabrics. Recent scientific
research estimates that humans have been wearing clothing for as long as
650,000 years.[1] Others claim that clothing probably did not originate
until the Neolithic Age (the "New Stone Age").[citation needed]
Articles
carried rather than worn (such as purses), worn on a single part of the
body and easily removed (scarves), worn purely for adornment
(jewellery), or those that serve a function other than protection
(eyeglasses), are normally considered accessories rather than clothing.
Billionaire
Boys Club and Ice Cream are two lines of luxury clothing established by
Pharrell of The Neptunes and Nigo, founder of BAPE. The lines consist
of T-shirts, polos, sweatshirts, knits, denim, suits and shirts;
outerwear in leather, down, cotton, and technical fabrics; hats,
sneakers, underwear, socks and accessories. The items are produced in
very limited quantities and are usually sold for high prices[citation
needed] and manufactured in Japan.
In 2005, Pharrell, one
half of The Neptunes partnered with Japanese fashion icon Nigo, the
founder of A Bathing Ape (BAPE). The two collaborated together to create
and launch two new luxury streetwear brands: Billionaire Boys Club and
Ice Cream. The brand suffered many setbacks after its original
conception due to disputes between Pharrell and Reebok. Reebok was
originally set to release the clothing line alongside the Ice Cream
sneaker line. Although the sneakers made it, the clothing line was
postponed and all projects came to an end in late 2004/early 2005. It
was at the very end of 2005 when the brand was finally launched as a
sister company to A Bathin
